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Production and marketing of goldsmith products in Meycauyan, Bulacan / by Haidie C. Feraer.

By:

Feraer, Haidie C [author]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, Cavite State University- Main Campus, 1999.Description: 43p. : ill. ; 28 cm. illustrations ; cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658 F37 1999

Online resources:

Click here to view thesis abstract and table of contents

Abstract: FERAER, HAHNE CUENTO. "Production and Marketing of Goldsmith Products in Meycauyan, Bulacan". B. S. Thesis, Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 1999. Adviser: Dr. Nelia C. Cresino. A study was conducted to describe the socio-economic characteristics of the goldsmiths; find out the production and marketing practices employed; determine the market outlets of jewel es produced and the proportion passing through each outlet; estimate the profitability of producing goldsmith products; and identify the problems encountered by the goldsmiths. The study was conducted in three selected barrios of Meycauyan, Bulacan where goldsmiths are usually located, namely: Calvario, Malhacan and Saluysoy. A total of 65 goldsmiths was interviewed. Data were collected with the aid of the prepared questionnaires from December 1998 to January 1999. The average age of the goldsmiths was 41 and with an average of three dependents. Most of them finished vocational courses, were married and had been in the business for nine years. The average floor area of the business was 11.65 square meters. The average size of the capital was P33,091.94. The average number of workers per shop was 5. All the respondents produced rings, earings, necklaces and bracelets. Results of chi-square revealed that there were significant relationship between Profitability and the size of capital and size of shop. The type of buyers was found not to be significantly related to profitabilty golds th products production. Goldsmith employed different production and shop level marketing practices. Production practices include production design, production of alloy, casting, metal pressing, goldsmithing and finishing, buffing and polishing. In marketing their produce, the practices were place of sale, method of sale and mode of payment. There were two common types of outlets where goldsmiths sold their produce. These were the walk-in buyers and retailers. The average rings sold were 410 pieces while earrings had an average of 350 pieces. Necklaces and bracelets had an average of 293 and 290 units sold. The average price of the jewelry per gram was P197.00 for 10K, 12k was P237.00, P285.00 for 14k, P355.00 for 18k, P394.00 for 21k and P438.00 for 24k, regardless of its kind. The average net income was computed at P4,570,501. The most common Problem cited in production was the dishonesty of some workers. In marketing, few buyers was the main problem of the goldsmiths.

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658 F37 1999 (Browse shelf(Opens below))		Link to resource	Room use only	T-1962		00006325

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

FERAER, HAHNE CUENTO. "Production and Marketing of Goldsmith Products in Meycauyan, Bulacan". B. S. Thesis, Bachelor of Science in Business Management major in Marketing. Cavite State University, Indang, Cavite. April 1999. Adviser: Dr. Nelia C. Cresino.

A study was conducted to describe the socio-economic characteristics of the goldsmiths; find out the production and marketing practices employed; determine the market outlets of jewel es produced and the proportion passing through each outlet; estimate the profitability of producing goldsmith products; and identify the problems encountered by the goldsmiths. The study was conducted in three selected barrios of Meycauyan, Bulacan where goldsmiths are usually located, namely: Calvario, Malhacan and Saluysoy. A total of 65 goldsmiths was interviewed. Data were collected with the aid of the prepared questionnaires from December 1998 to January 1999. The average age of the goldsmiths was 41 and with an average of three dependents. Most of them finished vocational courses, were married and had been in the business for nine years. The average floor area of the business was 11.65 square meters. The average size of the capital was P33,091.94. The average number of workers per shop was 5. All the respondents produced rings, earings, necklaces and bracelets. Results of chi-square revealed that there were significant relationship between Profitability and the size of capital and size of shop. The type of buyers was found not to be significantly related to profitabilty golds th products production.

Goldsmith employed different production and shop level marketing practices. Production practices include production design, production of alloy, casting, metal pressing, goldsmithing and finishing, buffing and polishing. In marketing their produce, the practices were place of sale, method of sale and mode of payment. There were two common types of outlets where goldsmiths sold their produce. These were the walk-in buyers and retailers. The average rings sold were 410 pieces while earrings had an average of 350 pieces. Necklaces and bracelets had an average of 293 and 290 units sold. The average price of the jewelry per gram was P197.00 for 10K, 12k was P237.00, P285.00 for 14k, P355.00 for 18k, P394.00 for 21k and P438.00 for 24k, regardless of its kind. The average net income was computed at P4,570,501. The most common Problem cited in production was the dishonesty of some workers. In marketing, few buyers was the main problem of the goldsmiths.

Submitted to the University Library 07/18/2007 T-1962