Development of printed communication campaign materials for the preservation of Cavite City Chabacano / by Justine Mae Berona and John Mark S. Rebullar.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite: Cavite State University- Main Campus, 2018.Description: xiv, 59 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 070 B46 2018
Online resources: Production credits:
  • College of Arts and Sciences (CAS)
Abstract: BERONA, JUSTINE MAE and REBULLAR, JOHN MARK S. Development of Printed Communication Campaign Materials for the Preservation of Cavite City Chabacano. Undergraduate Thesis. Bachelor of Arts in Journalism Cavite State University, Indang, Cavite. April 2018. Adviser: Ms. Erica Charmane B. Hernandez. This study was conducted to develop printed communication campaign materials for the preservation of Cavite City Chabacano, Specifically, this aimed to identify the existing communication campaign materials to preserve Cavite City Chabacano that selected speakers and non-speakers are aware of; determine the types of printed communication campaign materials preferred by the respondents; determine the qualities of printed communication campaign materials to preserve and promote Cavite City Chabacano as perceived by the respondents; identify the design of printed communication campaign materials preferred by the respondents and identify essential information that these printed communication campaign materials should contain according to the respondents. The study utilized the descriptive method of research. Interviews and survey questionnaires were used to gather data in the study. Convenience sampling was used to select the 420 participants who answered the survey questionnaire while convenience and purposive were used to select the government officials for the interview. Frequency count, mean and standard deviation were used as a statistical treatment in the data gathered from the surveys. The researchers were able to develop printed communication material such as poster, flyer, brochure, pamphlet and sticker for the effort of promoting the preservation of Cavite City Chabacano. Results showed that the majority of the respondents did not see any existing communication campaign materials that promote to preserve Cavite City Chabacano. Meanwhile, poster was preferred type of printed communication campaign material followed by sticker, flyer, pamphlet and last was the brochure. Based on this, the researchers recommend the extensive communication campaign for the preservation of native languages through the effort of National Commission for Culture and the Arts, prioritize projects of the Tourism Office which focuses on the promotion of Chabacano, seminars, fora, dialogues and workshops should be conducted and participated to gain more knowledge about language preservation and educate people about the importance of language preservation.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 070 B46 2018 (Browse shelf(Opens below)) Link to resource Room use only T-7957 00017677

Thesis (Bachelor of Arts in Journalism) Cavite State University

Includes bibliographical references.

College of Arts and Sciences (CAS)


BERONA, JUSTINE MAE and REBULLAR, JOHN MARK S. Development of Printed Communication Campaign Materials for the Preservation of Cavite City Chabacano. Undergraduate Thesis. Bachelor of Arts in Journalism Cavite State University, Indang, Cavite. April 2018. Adviser: Ms. Erica Charmane B. Hernandez.

This study was conducted to develop printed communication campaign materials for the preservation of Cavite City Chabacano, Specifically, this aimed to identify the existing communication campaign materials to preserve Cavite City Chabacano that selected speakers and non-speakers are aware of; determine the types of printed communication campaign materials preferred by the respondents; determine the qualities of printed communication campaign materials to preserve and promote Cavite City Chabacano as perceived by the respondents; identify the design of printed communication campaign materials preferred by the respondents and identify essential information that these printed communication campaign materials should contain according to the respondents.

The study utilized the descriptive method of research. Interviews and survey questionnaires were used to gather data in the study. Convenience sampling was used to select the 420 participants who answered the survey questionnaire while convenience and purposive were used to select the government officials for the interview. Frequency count, mean and standard deviation were used as a statistical treatment in the data gathered from the surveys.

The researchers were able to develop printed communication material such as poster, flyer, brochure, pamphlet and sticker for the effort of promoting the preservation of Cavite City Chabacano.

Results showed that the majority of the respondents did not see any existing communication campaign materials that promote to preserve Cavite City Chabacano. Meanwhile, poster was preferred type of printed communication campaign material followed by sticker, flyer, pamphlet and last was the brochure.

Based on this, the researchers recommend the extensive communication campaign for the preservation of native languages through the effort of National Commission for Culture and the Arts, prioritize projects of the Tourism Office which focuses on the promotion of Chabacano, seminars, fora, dialogues and workshops should be conducted and participated to gain more knowledge about language preservation and educate people about the importance of language preservation.

Submitted to the University Library T-7957

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