Purposive communication in English / Cecilia A. Suarez, Marianne Rachel G. Perfecto, Maria Luz Elena N. Canilao, Devi Benedicte I. Paez.

Chapter 1: Communicating effectively in an multicultural world -- Lesson 1: Describing the nature, elements, and function of verbal and non-verbal communication in multicultural contexts -- Lesson 2: Analyzing the principles, process, and ethics of effective communication -- Lesson 3: Communicating in multicultural settings -- Chapter 2: Understanding communication in the digital age -- Lesson 1: The Impact of cultural and global issues on communication -- Lesson 2: Appreciating the impact of communication on society and the world -- Lesson 3: Varieties and registers of spoken and written English -- Chapter 3: Exploring tools for local and global communication -- Lesson 1: Evaluating texts that use words and images -- Lesson 2: Communication aids and strategies: understanding and analyzing tools of technology -- Chapter 4: Communicating strategically for various purposes -- Lesson 1: Obtaining and disseminating information effectively -- Lesson 2: Expressing an opinion and taking a stand on an issue -- Chapter 5: Developing materials for the workplace -- Lesson 1: Communicating with members of workplace effectively -- Lesson 2: Persuading your audience and handling objections strategically -- Chapter 6: Designing tools for academic papers -- Lesson 1: Writing the academic paper -- Lesson 2: Documentation.

"This textbook on Purposive Communication is designed to address the learning needs of local and international students in the Philippines in today’s digital age. It upholds the tenets of Education in a Multilingual World advocated by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and if follows the principles of Outcomes-Based Education (OBE) espoused by the commission on Higher Education (CHED). As such the themes promote cultural and linguistic diversity while the lessons include challenging tasks that enhance students’ critical thinking, listening, speaking, reading, writing, and viewing skills.
This textbook also recognizes that English has spread across the globe and that it has become a lingua franca which many speakers in the country and around the world use for specific aims in varying contexts. Effective communication in English entails the strategic use of multimodal resources including visual and electronic devices. It also requires the ability to choose the appropriate language register for an intended audience. Therefore, this textbook offers the following chapters that contextualize the learning of tertiary level students in a multilingual setting which require keen language awareness and intercultural competence. By engaging with the texts and activities in these chapters, learners may be more equipped to achieve their academic and professional goals."--Back cover.

Fund 164 Great Books Trading Purchased 11/24/2020 78337 PNR PHP 463.50 2020-10-371C 2020-1-0319