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Shopper, buyer, and consumer behavior : theory, marketing applications, and public policy implication / Jay D. Linquist, M. Joseph Sirgy.
Material type:
TextPublication details: Cincinnati, Ohio : Atomic Dog Pub., c2003.Edition: 2nd edDescription: xxiii, 598 p. ; 27 cmISBN: - 1931442088
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Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415.32 | Available | mma | 52645 |
Glossary : p. 565 - 598. Includes bibliographical references and index.