Hospitality and sales management / Sebastian Vaughan.

Includes bibliographical references and index.

Development of Hospitality Industry -- Challenges of Internal Marketing and Hospitality Sales Management -- Business Process Management in Hospitality -- Hotel Sales Organization and Operations Management -- Hospitality Marketing and Management -- Investment and Budget Management in Hospitality -- Hotel Pricing and Revenue Management -- Market of Hospitality and Tourism -- The Marketing and Sales Division.

"The hospitality industry is one of the largest and fastest growing industries of the world. It encompasses businesses such as transport, tourism, accommodation, eating, drinking, entertainment, recreation and activities. This book provides in depth instruction based on the strategies of leading hospitality organisations. It introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. It familiarise students in any undergraduate programme to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality. Sales and marketing are related concepts, and each is an art and a science. Sales flow from marketing. Marketing, well stated by Lewis "is communicating to and giving target market customers what they want, when they want it, where they want it, and at a price they are willing and able to pay." The primary focus of sales is on the communication aspect of marketing. It involves direct personal selling to potential customers that you and your organization have the right product, in the right place, at the right time, and at the right price be it a hotel, a restaurant, a casino, or contract food services. Marketing is getting and keeping a customer, a macro approach to managing a successful business. In a broad sense, marketing is the development and delivery of a successful product, that is, the development and delivery of a satisfied customer. Hotel sales comprises finding that customer and matching his or her specific needs with the right product offering, a micro or one-on-one approach to customer satisfaction. This book has been structured by taking in mind the requirements of students specializing in sales management, marketing and other allied fields, whose main accountability is to achieve targets and results."--Back cover

Fund 164 Wiseman's Books Trading, Inc. Purchased 08/30/2022 0 pnr PHP 7,998.00 2022-08-634 2022-1-0743