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1.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche. by Series: The Irwin series in marketing
Edition: 2nd ed.
Publication details: Chicago : Irwin, c1995
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (4)Call number: HF5415.13 B69 1995, ... Not available: Ladislao N. Diwa Memorial Library: Room use only (1).

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2.
Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault, Jr. by
Edition: 1990 ed.
Material type: Text Text; Format: print
Publication details: Homewood, Ill. : Irwin, c1990
Availability: Items available for loan: (1). Ladislao N. Diwa Memorial Library (1)Call number: HF5410 M12 1990.

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3.
A preface to marketing management / Paul Peter and James H. Donnely, Jr. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin, c1997
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (2)Call number: HF5415.13 P44 1997, ...

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