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Global marketing management / Masaaki Kotabi, Kristiaan Helsen.
Material type:
TextPublication details: New York : John Wiley, c2001.Description: xxiv, 741 p. : ill. ; 26 cmISBN: - 0471372897 hard bound
| Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Books
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Ladislao N. Diwa Memorial Library Room Use Section | 20021227 | HF1416 | Available | mma | 14051 |
Includes bibliographical references at the end of each chapter.