A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
Material type: TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin McGraw-Hill, c2000.Edition: 8th edDescription: xviii, 318 p. : ill. ; 23 cmISBN:- 0073661511
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415.13 | Available | mma | 44089 |
Includes bibliographical references and index.