Marketing management : analysis, planning implementation and control / Philip Kotler.
Material type: TextPublication details: Upper Saddle River, N. J. : Prentice Hall, c1997.Edition: 9th edDescription: xl, 789 p. : col. ill. ; 25 cmISBN:- 0132613638
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20071220 | HF5415.13 | Available | apd | 40460 |
Includes bibliographical references and index.