Event management in tourism / Yaduraj Choudhary.
Material type: TextLanguage: English Publication details: New Delhi, India : Random Publications, 2018Description: 278 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9789386391063 (hardcover)
- GT3405 C45 2018
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS GT3405 C45 2018 (Browse shelf(Opens below)) | Room use only | 78099 | 00079046 |
Includes bibliographical references and index.
Introduction -- Event organization and planning -- Budgets, financial management and event programme -- Event manual and production -- Crowd management, communication and event marketing -- Consumer behaviour and plan marketing.
"An event in its universal and literal form would be any occasion when sometimes happens or sometimes needs to be done to organize the same. In the last couple of decades there has been enormous growth in the event management business. Event management is a way of outsourcing occasions that are either business, social or a combination of the two. The range of events that an event management business can supply is quite impressive. Most businesses contact an event management team because their expertise in the field should be second to none. Events can be as diverse as weddings to political rallies. For any business meeting or social occasion, you can think up, an event management team can be called in to organize it. The author’s combination of industry experience and academic makes this an ideal book for students’ teachers and professionals."--Back cover
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