Knowledge-based marketing : the twenty-first century competitive edge / Ian Chaston.
Material type: TextPublication details: London : Sage Pub., c2004.Description: xi, 274p. : ill. ; 24 cmISBN:- 1412900034
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20041104 | HF5415 | Available | mma | 16739 |
References : p. 254 - 257.