Consumer behavior and culture / by Joao Heitor De Avila Santos

By:

Santos, João Heitor De Avila [author]

Contributor(s):

Santos, João Heitor De Avila

Material type:

Computer fileLanguage: English Publication details: Ashland : Society Publishing, 2021Description: 1 online resource (259, pages) : color illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781774077269 (e-book)

Subject(s):

LOC classification:

HF5415 Sa5 2021

Online resources:

Contents:

1. Introduction to consumer behavior -- 2. Convergence and divergence in consumer behavior -- 3. Cultural variations in consumption patterns -- 4. Role of information and marketing research in consumer behavior -- 5. Impact of culture on consumer behavior -- 6. International market segmentation based on consumer behavior -- 7. Consumer behavior outcomes and issues -- 8. Psychographics, lifestyle, and changing customer demands

Summary: The book is primarily focused on aspects related to the consumer behavior and culture in the 21st century. A comprehensive definition of consumer behavior and other aspects which can be extremely knowledgeable for the readers are presented. The aim is to raise awareness about the importance of consumer behavior and provide insights on how it gets significantly impacted by the culture of people. The book provides deeply analysis with examples that marketing enthusiasts and general audience need to understand the importance of consumer behavior and how it can be addressed by the companies. It is also intended to provide insights about the main patterns that have been observed in the consumers behavior of and the way it is possible to use these patterns to formulate policies to obtain the best return possible from the market.

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Holdings ( 2 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Online E-Books	Ladislao N. Diwa Memorial Library Multimedia Section	Non-fiction	OEBP HF5415 Sa5 2021 (Browse shelf(Opens below))		Available	PAV		OEBP000306
Compact Discs	Ladislao N. Diwa Memorial Library Multimedia Section	Non-fiction	EB HF5415 Sa5 2021 (Browse shelf(Opens below))		Room use only	PAV		EB000306

https://portal.igpublish.com/iglibrary/ is required to read this e-book.

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The book is primarily focused on aspects related to the consumer behavior and culture in the 21st century. A comprehensive definition of consumer behavior and other aspects which can be extremely knowledgeable for the readers are presented. The aim is to raise awareness about the importance of consumer behavior and provide insights on how it gets significantly impacted by the culture of people. The book provides deeply analysis with examples that marketing enthusiasts and general audience need to understand the importance of consumer behavior and how it can be addressed by the companies. It is also intended to provide insights about the main patterns that have been observed in the consumers behavior of and the way it is possible to use these patterns to formulate policies to obtain the best return possible from the market.

Fund 164 CE-Logic Purchased April 14, 2022 OEBP000306 Carmona Campus PHP No Price 0000 0000