Wine and beer tourism / by Margaret Ann MacLean.

By:

MacLean, Margaret Ann [author]

Material type:

Computer fileLanguage: English Publication details: Ashland : Society Publishing, 2021Description: 1 online resource (255, pages) : color illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781774077252 (e-book)

Subject(s):

LOC classification:

TP548.5 T68M22 2021

Online resources:

Contents:

1.Introduction to the food and beverage tourism -- 2. Wine and beer tourism : a niche segment -- 3. Trends in beer and wine tourism -- 4. Production and supply side of wine and beer industry -- 5. Management and marketing of wine and beer tourism -- 6. Challenges in beer and wine tourism -- 7. Sustainability in wine and beer tourism -- 8. Socio-economic aspects of the wine and beer tourism

Summary: Wine and beer tourism have in recent times become popular niche segments of culinary tourism and are often the prime motivators for tourists to explore new countries and regions. This book explores how the emergence of these segments impact on the overall development of tourism in a region. Market-driven innovation, unique experiences, and diversification offer opportunities for local communities, and the development of partnerships with established hospitality and tourism businesses. The emerging role of social media is discussed along with other trends, supply considerations, sustainability, marketing and management challenges and opportunities for growth. This book is ideal for wine and beer enthusiasts, students, practitioners, researchers and entrepreneurs.

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Holdings ( 2 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Online E-Books	Ladislao N. Diwa Memorial Library Multimedia Section	Non-fiction	OEBP TP548.5 T68M22 2021 (Browse shelf(Opens below))		Available	PAV		OEBP000315
Compact Discs	Ladislao N. Diwa Memorial Library Multimedia Section	Non-fiction	EB TP548.5 T68M22 2021 (Browse shelf(Opens below))		Room use only	PAV		EB000315

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Include index

1.Introduction to the food and beverage tourism -- 2. Wine and beer tourism : a niche segment -- 3. Trends in beer and wine tourism -- 4. Production and supply side of wine and beer industry --
5. Management and marketing of wine and beer tourism -- 6. Challenges in beer and wine tourism -- 7. Sustainability in wine and beer tourism -- 8. Socio-economic aspects of the wine and beer tourism

Wine and beer tourism have in recent times become popular niche segments of culinary tourism and are often the prime motivators for tourists to explore new countries and regions. This book explores how the emergence of these segments impact on the overall development of tourism in a region. Market-driven innovation, unique experiences, and diversification offer opportunities for local communities, and the development of partnerships with established hospitality and tourism businesses. The emerging role of social media is discussed along with other trends, supply considerations, sustainability, marketing and management challenges and opportunities for growth. This book is ideal for wine and beer enthusiasts, students, practitioners, researchers and entrepreneurs.

Fund 164 CE-Logic Purchased April 14, 2022 OEBP000315 Carmona Campus PHP No price 0000 0000