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An expository study of business franchising in China / by Jian Wang.

By:

Wang, Jian [author]

Contributor(s):

Chavez, Divinia Creus G [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University-Main Campus, 2011.Description: x, 120 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 W18 2011

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

Graduate School and Open Learning College (GSOLC)

Abstract: WANG, JIAN, An Expository Study of Business Franchising in China. A dissertation. Doctor of Philosophy in Management. Cavite State University, Indang, Cavite. May 2011. Adviser: Dr. Divinia C. Chavez. The study was conducted to examine the franchising industry in the Chinese market with its nearly two billion consumers through the city of Shanghai. Specifically, it aimed to describe the entry of the franchising in China; describe the franchising environment in China in general and Shanghai in particular; describe the role of culture in international franchising; determine the potentials of franchising in China; identify the marketing strategy practiced in Shanghai, China; and determine the adoptability of the marketing mix on franchising in Shanghai, China. The results indicated that the basic list of factors to achieve success are agreed upon by the executives and are in agreement with the literature available on the Chinese franchising industry and international franchising. There are five significant factors in strategies for success. The first factor involves the appropriate choice of a master franchiser or joint partner that is knowledgeable of the Chinese market and all its cultural intricacies. Second is the need for gradual penetration of the market that the product or service is conforming to the tastes of the Chinese customer. The third significant factor is building relationships and networking with local suppliers and distributors to create products with local ingredients. The fourth factor is related to managerial strategies wherein open communication and autonomous decision making creates a positive and productive working environment with motivated employees. Finally, the fifth factor is the consistency in store formats and unique offerings assures customer confidence in that they can always count on quality, fast séfvice and cleanliness. In the international franchising literature, culture is said to be important. From the study, it was found out that culture does influence all factors involved in successful franchising that were examined in the Shanghai franchising industry. In addition, the study revealed that even though a foreign company in Shanghai needs to be culturaily sensitive, in the case of franchising, where standardized business format is important, it is not necessarily the entering company that must always adapt in all areas. In Shanghai, it appears that local adaptations are needed for successful foreign franchising in the areas of product line, local networking practices, customer service, and marketing.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 W18 2011 (Browse shelf(Opens below))		Link to resource	Room use only	T-6037		00009762

Thesis (Doctor of Philosophy in Management) Cavite State University

Includes bibliographical references.

Graduate School and Open Learning College (GSOLC)

WANG, JIAN, An Expository Study of Business Franchising in China. A dissertation. Doctor of Philosophy in Management. Cavite State University, Indang, Cavite. May 2011. Adviser: Dr. Divinia C. Chavez.

The study was conducted to examine the franchising industry in the Chinese market with its nearly two billion consumers through the city of Shanghai.

Specifically, it aimed to describe the entry of the franchising in China; describe the franchising environment in China in general and Shanghai in particular; describe the role of culture in international franchising; determine the potentials of franchising in
China; identify the marketing strategy practiced in Shanghai, China; and determine the adoptability of the marketing mix on franchising in Shanghai, China.

The results indicated that the basic list of factors to achieve success are agreed upon by the executives and are in agreement with the literature available on the Chinese franchising industry and international franchising. There are five significant factors in strategies for success. The first factor involves the appropriate choice of a master franchiser or joint partner that is knowledgeable of the Chinese market and all its cultural intricacies. Second is the need for gradual penetration of the market that the product or service is conforming to the tastes of the Chinese customer. The third significant factor is building relationships and networking with local suppliers and distributors to create products with local ingredients. The fourth factor is related to managerial strategies wherein open communication and autonomous decision making creates a positive and productive working environment with motivated employees. Finally, the fifth factor is the consistency in store formats and unique offerings assures customer confidence in that they can always count on quality, fast séfvice and cleanliness.

In the international franchising literature, culture is said to be important. From the study, it was found out that culture does influence all factors involved in successful franchising that were examined in the Shanghai franchising industry. In addition, the
study revealed that even though a foreign company in Shanghai needs to be culturaily sensitive, in the case of franchising, where standardized business format is important, it is not necessarily the entering company that must always adapt in all areas. In Shanghai, it appears that local adaptations are needed for successful foreign franchising in the areas of product line, local networking practices, customer service, and marketing.

Submitted to the University Library 08/04/2020 T-6037