Consumer behavior in the Local Music Industry, Manila, Philippines / by Zhenxing Wang.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : 2013. Cavite State University- Main Campus,Description: xi, 76 pages : 28 cm. illustrations ; Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 640.73  W18 2013
Online resources: Production credits:
  • Graduate Studies Open Learning College (GSOLC)
Abstract: WANG, ZHENXING, Consumer Behavior in the Local Music Industry, Manila, Philippines. A dissertation. Doctor of Philosophy in Management. Cavite State University, Indang, Cavite. June 2013. Adviser: Bishop Emerito P. Nacpil. The study entitled “Consumer Behavior in the Local Music Industry, Manila, Philippine” was conducted to present the consumer behavior in the local sousic indusiry of the Philippines. Specifically, the study aimed to: (1) determine the self-identity characteristics of the respondents; (2) identify the relevant demographics that describe the respondents’ characteristics; (3) determine the extent of environmental stimuli affecting the respondents; (4) determine the extent of marketing stimuli affecting the respondents; and (5) determine the different levels of consumer behaviors in terms of as an expression of product choice; as an expression of brand choice; as an expression of purchase timing; and as an expression of purchase conduct. This study is focused on providing value creation by relating different levels of consumer behavior with marketing stimuli, environmental stimuli and self-identity. This study was conducted in SM Mall of Asia with 284 respondents who were purposely selected. A great majority of the respondents are Roman Catholics. The Philippines is a predominantly Catholic country and the data in the study confirmed that fact. Most of the respondents are either students or white collar workers. No wonder, since the study was done in the mail, it’s either the consumer has a high paying job or is dependent on his parents for allowance. Most of the respondents were Filipinos. Most of the respondents were female, but the gender difference is meagre. Most of the respondents lived in Metro Manila which indicates the phenomenology of location and the role of environment in the number of times buying, with a very slim difference. The social-economic condition of the nation may affect their buying behaviour. Also, buying music prodicts is influenced by situational needs. The study had provided an exploration of variables that are involved under marketing stimuli, environmental stimuli, and self-identity that got together to influence consumer behaviour. The everall process working over marketing stimuli, environmental stimuli and self-identity was labelled as value creation, or the process of creating a value that will determine consumers’ choice.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 640.73 W18 2013 (Browse shelf(Opens below)) Link to resource Room use only T-6761 00011137

Thesis (Doctor of Philosophy in Management) Cavite State University

Includes bibliographical references.

Graduate Studies Open Learning College (GSOLC)


WANG, ZHENXING, Consumer Behavior in the Local Music Industry, Manila, Philippines. A dissertation. Doctor of Philosophy in Management. Cavite State University, Indang, Cavite. June 2013. Adviser: Bishop Emerito P. Nacpil.

The study entitled “Consumer Behavior in the Local Music Industry, Manila, Philippine” was conducted to present the consumer behavior in the local sousic indusiry of the Philippines. Specifically, the study aimed to: (1) determine the self-identity characteristics of the respondents; (2) identify the relevant demographics that describe the respondents’ characteristics; (3) determine the extent of environmental stimuli affecting the respondents; (4) determine the extent of marketing stimuli affecting the respondents; and (5) determine the different levels of consumer behaviors in terms of as an expression of product choice; as an expression of brand choice; as an expression of purchase timing; and as an expression of purchase conduct. This study is focused on providing value creation by relating different levels of consumer behavior with marketing stimuli, environmental stimuli and self-identity. This study was conducted in SM Mall of Asia with 284 respondents who were purposely selected.

A great majority of the respondents are Roman Catholics. The Philippines is a predominantly Catholic country and the data in the study confirmed that fact. Most of the respondents are either students or white collar workers. No wonder, since the study was done in the mail, it’s either the consumer has a high paying job or is dependent on his parents for allowance. Most of the respondents were Filipinos. Most of the respondents were female, but the gender difference is meagre. Most of the respondents lived in Metro

Manila which indicates the phenomenology of location and the role of environment in the number of times buying, with a very slim difference. The social-economic condition of the nation may affect their buying behaviour. Also, buying music prodicts is influenced by situational needs.

The study had provided an exploration of variables that are involved under marketing stimuli, environmental stimuli, and self-identity that got together to influence consumer behaviour. The everall process working over marketing stimuli, environmental stimuli and self-identity was labelled as value creation, or the process of creating a value that will determine consumers’ choice.

Submitted copy to the University Library. 07-20-2017 T-6761

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