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Hedonic and utilitarian shopping values on purchase intention of tertiary students in selected universities and colleges in Cavite / by Angelika D. Guda, Lindsay G. Tesoro and Khrestly S. Torres.

By:

Guda, Angelika D [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: xx, 48 pages : illustrations ; 30 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.3 G93 2019

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management and Development Studies (CEMDS), Department of Management

Abstract: GUDA, ANGELIKA D., TESORO, LINDSAY G., and TORRES, KHRESTLY S. Hedonic and Utilitarian Shopping Values on Purchase Intention of Tertiary Students in Selected Universities and Colleges in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University Indang, Cavite. May 2019. Adviser: Prof. Roderick M. Rupido. The study was conducted in selected universities and colleges in Cavite from March to May 2019. The study was conducted to determine the hedonic and utilitarian shopping values on purchase intention of tertiary students in selected universities and colleges in Cavite. Specifically this study aimed to: (a) determine the socio-demographic profile of tertiary students; (b) determine the most preferred brand and product that is usually purchased by tertiary students on apparel; (c) Determine the shopping values of tertiary students; (d) determine the level of purchase intention of tertiary students on apparel; (e) identify the significant relationship between sociodemographic profile and shopping values of tertiary students; (f) identify the significant relationship between socio-demographic profile and purchase intention of tertiary students on apparel; (g) identify the significant relationship between shopping values and purchase intention of tertiary students; (h) identify the significant differences between tertiary students shopping values in selected universities and colleges.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.3 G93 2019 (Browse shelf(Opens below))		Link to resource	Room use only	T-8583		00081007

Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS), Department of Management

GUDA, ANGELIKA D., TESORO, LINDSAY G., and TORRES, KHRESTLY S. Hedonic and Utilitarian Shopping Values on Purchase Intention of Tertiary Students in Selected Universities and Colleges in Cavite. Undergraduate Thesis.
Bachelor of Science in Business Management major in Marketing Management. Cavite State University Indang, Cavite. May 2019. Adviser: Prof. Roderick M. Rupido.
The study was conducted in selected universities and colleges in Cavite from
March to May 2019. The study was conducted to determine the hedonic and utilitarian shopping values on purchase intention of tertiary students in selected universities and colleges in Cavite. Specifically this study aimed to: (a) determine the socio-demographic profile of tertiary students; (b) determine the most preferred brand and product that is usually purchased by tertiary students on apparel; (c) Determine the shopping values of tertiary students; (d) determine the level of purchase intention of tertiary students on apparel; (e) identify the significant relationship between sociodemographic profile and shopping values of tertiary students; (f) identify the significant relationship between socio-demographic profile and purchase intention of tertiary students on apparel; (g) identify the significant relationship between shopping values and purchase intention of tertiary students; (h) identify the significant differences between tertiary students shopping values in selected universities and colleges.

Submitted to the University Library 08-22-2019 T-8583