Exposure to selected tv ads that promote Filipino social and cultural values and the buying behavior of selected second year BA Mass Communication students of Cavite State University/ by Janice A. Profeta and Irene P. Rosal.
Material type: TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2003.Description: xii, 34 pages: illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 070.444 P94 2003
- College of Arts and Sciences (CAS)
Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Theses / Manuscripts | Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 070.444 P94 2003 (Browse shelf(Opens below)) | Link to resource | Room use only | T-2590 | 00080404 |
Thesis (Bachelor of Arts in Mass Communication Major in Journalism) Cavite State University.
Includes bibliographical references.
College of Arts and Sciences (CAS)
PROFETA, JANICE A. and ROSAL, IRENE P. Exposure to Selected TV
Ads that Promote Filipino Social and Cultural Values and the Buying Behavior of Selected Second Year BA Mass Communication Students of Cavite State University. Undergraduate Thesis Bachelor of Arts in Mass Communication, major in Journalism. Cavite State University, Indang, Cavite. April 2003. Adviser: Mrs. Irma M. Penalba.
The study was conducted at the Cavite State University from February to March
2003 to determine the relationship between the degree of exposure to selected TV ads that promote Filipino social and cultural values and the buying behavior of selected second year BA Mass Communication students of Cavite State University. Questionnaires were answered and filled out by 60 second year BA Mass Communication students of the same university. Data gathered were studied and tabulated thematically.
The study showed that all the respondents are aware of the TV ads that promote Filipino social and cultural values. Fifty percent usually watched these selected TV ads once a day, and 70 % patronized these products. Forty-eight respondents out of 60
were affected by sharing it with friends through conversation. It was also revealed that there was no significant relationship between the degree of exposure to selected TV ads that promote Filipino social and cultural values and the buying behavior of selected second year BA Mass Communication students at Cavite State University.
Submitted to the University Library May 19, 2003 T-2590