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Buying behavior of the consumer towards tiangge situated inside the malls of Imus, Cavite / by Marife F. Sarte.

By:

Sarte, Marife F [author]

Contributor(s):

Ras, Sixto N. Jr [adviser]

Material type: Text

TextLanguage: English Publication details: Imus, Cavite : 2008. Cavite State University- Main Campus,Description: xii, 37 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 Sa7 2008

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: SARTE, MARIFE F. Buying Behavior of The Consumers Towards Tiangge Situated Inside the Malls In Imus, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in marketing. Cavite State University, Imus, Campus. April 2008. Adviser: Prof. Sixto N. Ras Jr. This study generally aimed to know the buying behavior of the consumers towards Tiangge situated inside the selected mall. Specifically, this study aims (1) to know the profile of the respondents, (2) the characteristics of Tiangge that made them prefer over its competitor, (3) if there is a relationship that exists between the profile of the consumers and their buying behavior, and (4) if there is a relationship that exists between the profile of the consumers and the characteristics of Tiangge. The study was conducted from January until March 2008. The respondents were surveyed only inside the malls of Robinson's, Lotus Mall and FRC Mall. The copies of the questionnaires were distributed personally by the researcher to the respondents. The respondents in this study were the current buyers and patronizers of Tiangge products both male and female, ages 16-45 years old within the selected stores inside the mall namely Lotus Mall, Robinson's, and FRC Mall in Imus. Cavite Most of the respondents were 16 to 19 years old. Most were employed, females and student. Commonly, shoes and clothes were the usual products that the consumers commonly buy in Tiangge stores. They mostly prefer local goods rather than imported goods. Seasonal buyers got the highest frequency of respondents. They prefer tiangge products because of its affordable price. According to the analysis, the buyers purchased tiangge products every 6 months. Apparently, they did not actually spend a large amount of money for purchasing tiangge products. Almost all of the respondents were those from average income class. Therefore, the study revealed that the demographic profile of the buyers has significant relationship to their buying behavior, and there is a significant relationship that exists between the socio-demographic profiles of the buyers on the characteristics of tiangge.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 Sa7 2008 (Browse shelf(Opens below))		Link to resource	Room use only	T-3838		00007534

Thesis (BSBM - - Marketing) Cavite State University, Imus Campus

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

SARTE, MARIFE F. Buying Behavior of The Consumers Towards Tiangge Situated Inside the Malls In Imus, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in marketing. Cavite State University, Imus, Campus. April 2008. Adviser: Prof. Sixto N. Ras Jr.
This study generally aimed to know the buying behavior of the consumers towards Tiangge situated inside the selected mall. Specifically, this study aims (1) to know the profile of the respondents, (2) the characteristics of Tiangge that made them prefer over its competitor, (3) if there is a relationship that exists between the profile of the consumers and their buying behavior, and (4) if there is a relationship that exists between the profile of the consumers and the characteristics of Tiangge. The study was conducted from January until March 2008. The respondents were surveyed only inside the malls of Robinson's, Lotus Mall and FRC Mall.
The copies of the questionnaires were distributed personally by the researcher to the respondents. The respondents in this study were the current buyers and patronizers of Tiangge products both male and female, ages 16-45 years old within the selected stores inside the mall namely Lotus Mall, Robinson's, and FRC Mall in Imus. Cavite Most of the respondents were 16 to 19 years old. Most were employed, females and student. Commonly, shoes and clothes were the usual products that the consumers commonly buy in Tiangge stores. They mostly prefer local goods rather than imported goods. Seasonal buyers got the highest frequency of respondents.
They prefer tiangge products because of its affordable price. According to the analysis, the buyers purchased tiangge products every 6 months. Apparently, they did not actually spend a large amount of money for purchasing tiangge products. Almost all of the respondents were those from average income class. Therefore, the study revealed that the demographic profile of the buyers has significant relationship to their buying behavior, and there is a significant relationship that exists between the socio-demographic profiles of the buyers on the characteristics of tiangge.

Submitted to the University Library 07-22-2008 T-3838