E-trust policy in B2B e-commerce in China / by Dang Hui.

Thesis (Doctor of Philosophy in Management) Cavite State University

Includes bibliographical references.

Graduate School and Open Learning College (GSOLC)

DANG, HUI, E-Trust Policy in B2B E-Commerce in China. A dissertation. Doctor of Philosophy in Management. Cavite State University, Indang, Cavite. April 2012. Adviser: Dr. Yunjie Han York.
The study was conducted to determine and describe E-trust policy of B2B ecommerce in China. Specifically, the study aimed to define B2B e-commerce, determine the profile of the participants-businesses in terms of nature of trade activities and city of origin, 3) determine the awareness of the participants on the e-trust policy of China, 4) identify the potential trust barriers in China B2B e-commerce, and 5) determine the e -trust policy issues considered by the participants to establish B2B e-commerce in China.
The study was conducted from June 2009 to August 2010 in five cities of mainland China namely: Beijing, Shanghai, Shen Zhen, Guong Zhou and Shen Yang. Two hundred thirty participants comprised the sample of the study. Of these, 43% came from China e-commerce association and companies; 34% were e-marketplace operators while 23 percent were from e-business flatforms.
Three sets of questionnaires were used in the study. The first questionnaire was designed for Chinese e-commerce association focusing on the identification of whether e-Trust policy is useful tool for building trust within China e-businesses including their purpose for engaging in online purchasing and online selling. The second questionnaire was designed for e-marketplace operators which focused on determining the information they provide on e-marketplace website and the information they required from participating companies. The third questionnaire was designed for e-business flatforms which focused on determining, in particular, information relating to e-trust policy.
Descriptive method of analysis with the aid of some descriptive statistics such as percentage, means, rank and frequency counts were used in the study.
Results showed that e-commerce brings more opportunities to company and reduce the cost of operation, change their technology fast, and increase the innovation. Meanwhile, company can collect and analyze the advantage of competitors, then improve own products and service, in order to win in the competition. E-market is a free and huge marketplace, which can be established in the marketplace, which will be the winner in the future. E-commerce is the trend of future business mode.
Trust is the foundation of market economy, and lifeline, especially in the economic globalization process. In other words, trust is a passport for entry in international market. Electronic commerce took one kind of commercial activity; trust is similarly the foundation of its existence and development. Electronic commerce and the trust development were both fresh fields and is fast developing making the market prospects broad.
Results also showed that in terms of nature of trade activities, both the China ecommerce association and companies and e-marketplace operators were engaged in service businesses and information technology businesses. Meanwhile, in terms of city of origin, most of the participant-businesses came from Beijing and Shanghai.
In terms of the participant's awareness on the e-trust policy, almost two thirds of the participants from both the China E-commerce association and companies and marketplace operators revealed they were aware of E-trust policy.
Of the participants from the e-marketplace operators, e-businesses flatforms and
China e-commerce associations who reported they were aware of the E-Trust Policy, 79
percent, 73 percent, and 51 percent, respectively, reported that they were not involved in the development of B2B E-Trust policy.
There were 14 specifics that were rated by the participants that barred the use of B2B e-commerce website in China. Of these, the top three ranking specifics were on the following items: l) lack of clear explanation on each step of the contract (67%); 2) lack of clear information relating to the terms of the contract (62%); and 3) lack of clear information relating to online payments (58%).
Meanwhile, four specifics were considered by the participants engaged in online selling that barred the use of B2B e-commerce website. Of these, lack of protection on the confidentiality of security information topped the list while information related to the security of sensitive data topped the list that e-marketplace operators provided in their websites.
Twelve information were requested by e-marketplace operators from participating companies. Of these, the top 3 requested information were operator's identity (85%); prices of the products or service (78%) and characteristics of the products or service (63%).
As regards trust policy issues considered by participants from E-business flatforms, majority (71%) of the participants reported that the information of the e-trust policy should be related with the products and services. This is as expected since in marketing or in trading activities, the product/service itself is the most important consideration that affects effective transaction between parties. Sixty-two percent, likewise, reported that the information of e-trust policy should be related with the security of sensitive data.

Submitted to the University Library 08/04/2020 T-6056