Normal view MARC view ISBD view

Sinong uminom ng Coca-cola sa Villa Villa and the attitude and behavior of selected students CvSU students/ by Gloria H. Nantes and Edelyn D. Pondoc.

By:

Nantes, Gloria H [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2003.Description: x, 32 pages: illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

070.442 N15 2003

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Arts and Sciences (CAS)

Abstract: NANTES, GLORIA H. AND PONDOC, EDELYN D. Sinong Uninom ng Coca-cola sa Villa and the Attitude and Behavior of Selected CvSU Students. Undergraduate Thesis. Bachelor of Arts in Mass Communication. Cavite State University, Indang, Cavite. April 2003. Adviser: Mrs. Rumina Astudillo-Gil. The study was conducted to determine the relationship between the respondents' exposure to the advertisement Sinong Uminom ng Coca-Cola say Villa-Villa and their attitude and behavior toward the advertisement. This study was conducted at the Cavite State University from February to March 2003. Ninety-eight (98) students from different colleges were included as respondents in the study. The researchers used the Table for Sample size (10% error) to get the number of the respondents. This table shows that if the total number of the population is 6000, the sample size is 98. The 98 respondents were distributed to the seven colleges through the use of stratified sampling. The attitude and behavior levels of the respondents were determined by the scale strongly agree, agree, neither agree nor disagree, disagree, and strongly disagree. The frequency of watching and the number of episodes of the advertisement Sinong Uminom ng Coca-cola sa Villa Villa were found not significant to the attitude of selected CvSU students. On the other hand, the frequency of watching and the number of episodes of the advertisement Sinong Uminom ng Coca-cola sa Villa Villa were found significant to the respondent's behavior.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	070.442 N15 2003 (Browse shelf(Opens below))		Link to resource	Room use only	T-2546		00080408

Thesis (Bachelor of Arts in Mass Communication Major in Journalism) Cavite State University.

Includes bibliographical references.

College of Arts and Sciences (CAS)

NANTES, GLORIA H. AND PONDOC, EDELYN D. Sinong Uninom ng Coca-cola sa Villa and the Attitude and Behavior of Selected CvSU Students. Undergraduate Thesis. Bachelor of Arts in Mass Communication. Cavite State University, Indang, Cavite. April 2003. Adviser: Mrs. Rumina Astudillo-Gil.
The study was conducted to determine the relationship between the respondents' exposure to the advertisement Sinong Uminom ng Coca-Cola say Villa-Villa and their attitude and behavior toward the advertisement. This study was conducted at the Cavite State University from February to March 2003.
Ninety-eight (98) students from different colleges were included as respondents in the study. The researchers used the Table for Sample size (10% error) to get the number of the respondents. This table shows that if the total number of the population is 6000, the sample size is 98. The 98 respondents were distributed to the seven colleges through the use of stratified sampling.
The attitude and behavior levels of the respondents were determined by the scale strongly agree, agree, neither agree nor disagree, disagree, and strongly disagree.
The frequency of watching and the number of episodes of the advertisement Sinong Uminom ng Coca-cola sa Villa Villa were found not significant to the attitude of
selected CvSU students. On the other hand, the frequency of watching and the number of episodes of the advertisement Sinong Uminom ng Coca-cola sa Villa Villa were found significant to the respondent's behavior.

Submitted to the University Library May 13, 2003 T-2546