Graphic health warning in cigarette packaging and its influence in the buying of smokers in selected areas of Cavite / by Rhonel C. Boco, Ceejae G. Colada and Roanne F. Supan.
Material type:
TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2017.Description: xvi , 48 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 616 B13 2017
- College of Economics, Management and Development Studies (CEMDS), Department of Management
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
Theses / Manuscripts
|
Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 616 B13 2017 (Browse shelf(Opens below)) | Link to resource | Room use only | T-7017 | 00079800 |
Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS), Department of Management
BOCO, RHONEL C., COLADA, CEEJAE G., SUPAN, ROANNE F.,Graphic Health Warning in Cigarette Packaging and Its Influence in the Buying Behavior of Smokers in Selected Areas of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite.. May 2017. Adviser: Mr. Gener T. Cueno
The study was conducted generally to describe the graphic health warning in cigarette packaging and its influence in the buying behavior of smokers in selected areas of Cavite. Specifically, it serves to determine the socio-demographic profile of the smokers; determine the level of influence of the identified factors; determine the most recognizable graphic health warning on cigarette packaging among smokers; determine the influences of graphic health warning on the smokers buying behavior; ascertain the significant difference on the level of influence of the identified factors based on the socio-demographic profiles; ascertain the significant difference on the most recognizable graphic health warning on cigarette packaging based on socio demographic profile and ascertain the significant difference on the influences of graphic health warnings on smokers buying behavior based on socio-demographic profile.
Descriptive and contingency coefficient research designs were used in the study. The study was conducted in selected areas of Cavite, namely: Dasmariñas City, General Trias City, Imus City, Rosario and Trece Martires City. A total of 400 participants were included in the study. Data were collected through the use of survey questionnaire which were distributed to the smokers Result of the study showed that majority of smokers were 19 years old and below; most were male (60%); majority were single (77%); obtained a college degree (80%); most of the participants are employed (46%).
The data revealed that there was no significant difference on the level of influence of the identified factors based on socio-demographic profile such as: age, sex, civil status, educational attainment and types of employment. However, results showed that there was significant difference on most recognizable graphic health warning in cigarette packaging based on age, sex, civil status and types of employment. Furthermore, the data revealed that there was no significant difference on the influence of graphic health warning on smokers buying behavior such as age started smoking, frequency of buying cigarette and number of sticks consumed before and after the implementation of graphic health warning based on socio-demographic profile.
Submitted to the University Library August 31, 2017 T-7017