Hedonic and utilitarian shopping values on purchase intention of tertiary students in selected universities and colleges in Cavite / by Angelika D. Guda, Lindsay G. Tesoro and Khrestly S. Torres.
Material type: TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2019.Description: xx, 48 pages : illustrations ; 30 cmContent type:- text
- unmediated
- volume
- 658.3 G93 2019
- College of Economics, Management and Development Studies (CEMDS), Department of Management
Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Theses / Manuscripts | Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 658.3 G93 2019 (Browse shelf(Opens below)) | Link to resource | Room use only | T-8583 | 00081007 |
Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University.
Includes bibliographical references.
College of Economics, Management and Development Studies (CEMDS), Department of Management
GUDA, ANGELIKA D., TESORO, LINDSAY G., and TORRES, KHRESTLY S. Hedonic and Utilitarian Shopping Values on Purchase Intention of Tertiary Students in Selected Universities and Colleges in Cavite. Undergraduate Thesis.
Bachelor of Science in Business Management major in Marketing Management. Cavite State University Indang, Cavite. May 2019. Adviser: Prof. Roderick M. Rupido.
The study was conducted in selected universities and colleges in Cavite from
March to May 2019. The study was conducted to determine the hedonic and utilitarian shopping values on purchase intention of tertiary students in selected universities and colleges in Cavite. Specifically this study aimed to: (a) determine the socio-demographic profile of tertiary students; (b) determine the most preferred brand and product that is usually purchased by tertiary students on apparel; (c) Determine the shopping values of tertiary students; (d) determine the level of purchase intention of tertiary students on apparel; (e) identify the significant relationship between sociodemographic profile and shopping values of tertiary students; (f) identify the significant relationship between socio-demographic profile and purchase intention of tertiary students on apparel; (g) identify the significant relationship between shopping values and purchase intention of tertiary students; (h) identify the significant differences between tertiary students shopping values in selected universities and colleges.
Submitted to the University Library 08-22-2019 T-8583