Influence of corporate social responsibility initiatives of fast food establishments in the buying behavior of students in selected universities in Cavite / by Jonaliza E. Cerenio, Geneky C. Perales and Trisha Shelo L. Tanaval.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2018.Description: xxii, 136 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.4  C86 2018
Online resources: Production credits:
  • College of Economics, Management and Development Studies (CEMDS), Department of Management
Abstract: CERENIO, JONALIZA E., PERALES, GENEKY C. and TANAVAL, TRISHA SHELO. L Influence of Corporate Social Responsibility Initiatives of Fast Food Establishments in the Buying Behavior of Students in Selected Universities in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management, major in Financial Management. Cavite State University, Indang, Cavite. January 2018. Adviser: Ms. Princess M. Feliciano. The study focused on the influence of Corporate Social Responsibility initiatives of fast food establishments in the buying behavior of students in selected universities in Cavite. The study was conducted to determine the following: (1) the socio-demographic profile of the participants, (2) frequency of buying of the participants, (3) most frequently visited fast food establishments, (4) the trend of CSR expenditures of fast food establishments, (5) most identifiable corporate social responsibility activities of the fast food establishments perceived by the participants, (6) level of awareness (7) level of influence of Corporate Social Responsibility initiatives of fast food establishments to their buying behavior, (8) the relationship of the socio-demographic profile of the participants to the influence of CSR initiatives and level of awareness, (9 ■ the relationship of frequency of buying of the participants to their level of awareness and (10) the relationship of the level of awareness of the participants to the influence of CSR initiatives. A total of 400 students participated in this study. The study utilized the descriptive and the correlation research methods the primary data were gathered through the traditional paper questionnaire. Results showed that most of the participants were 18 to 20 years old (85%), female (69%), and third year students (43%), occasionally purchase fast-foods and bee was the most visited fast food establishment. Findings revealed that most of the fast food establishments decrease their CSR. Expenditures in the year 2015 and also showed a great plunging inclination in year 2016. Results revealed that among the eight fast food establishments, the most identifiable related CSR activities perceived by the participants is "Securing sanitation within the area for customers' safety and health" while "Raising of funds for charity purposes", "Providing scholarship to students" and "Supporting water management and conservation" were the most recognizable unrelated CSR activities. Results showed that the students have moderate awareness with regards to the Corporate Social Responsibility initiatives of fast food establishments with an overall mean of 2.69. It also revealed that the Corporate Social Responsibility initiatives of fast food establishments are influential to the buying behavior of the student- with an overall mean of 2.76. The study revealed that the socio-demographic profile of the participants has significant relationship to the level of influence of Corporate Social Responsibility initiatives. However, it has no significant relationship to their level of awareness about Corporate Social Responsibility initiatives. The level of awareness of the participants has a significant relationship to the level influence of Corporate Social Responsibility initiatives.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658.4 C86 2018 (Browse shelf(Opens below)) Link to resource Room use only T-7316 00077149

Thesis (Bachelor of Science in Business Management Major in Financial Management) Cavite State University

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS), Department of Management

CERENIO, JONALIZA E., PERALES, GENEKY C. and TANAVAL, TRISHA SHELO. L Influence of Corporate Social Responsibility Initiatives of Fast Food Establishments in the Buying Behavior of Students in Selected Universities in Cavite. Undergraduate Thesis. Bachelor of Science in Business Management, major in Financial Management. Cavite State University, Indang, Cavite. January 2018. Adviser: Ms. Princess M. Feliciano.
The study focused on the influence of Corporate Social Responsibility initiatives of fast food establishments in the buying behavior of students in selected universities in Cavite. The study was conducted to determine the following: (1) the socio-demographic profile of the participants, (2) frequency of buying of the participants, (3) most frequently visited fast food establishments, (4) the trend of CSR expenditures of fast food establishments, (5) most identifiable corporate social responsibility activities of the fast food establishments perceived by the participants, (6) level of awareness (7) level of influence of Corporate Social Responsibility initiatives of fast food establishments to their buying behavior, (8) the relationship of the socio-demographic profile of the participants to the influence of CSR initiatives and level of awareness, (9 ■ the relationship of frequency of buying of the participants to their level of awareness and (10) the relationship of the level of awareness of the participants to the influence of CSR initiatives. A total of 400 students participated in this study.
The study utilized the descriptive and the correlation research methods the primary data were gathered through the traditional paper questionnaire.
Results showed that most of the participants were 18 to 20 years old (85%), female (69%), and third year students (43%), occasionally purchase fast-foods and bee was the most visited fast food establishment. Findings revealed that most of the fast food establishments decrease their CSR. Expenditures in the year 2015 and also showed a great plunging inclination in year 2016.
Results revealed that among the eight fast food establishments, the most identifiable related CSR activities perceived by the participants is "Securing sanitation within the area for customers' safety and health" while "Raising of funds for charity purposes", "Providing scholarship to students" and "Supporting water management and conservation" were the most recognizable unrelated CSR activities. Results showed that the students have moderate awareness with regards to the Corporate Social Responsibility initiatives of fast food establishments with an overall mean of 2.69.
It also revealed that the Corporate Social Responsibility initiatives of fast food establishments are influential to the buying behavior of the student- with an overall mean of 2.76. The study revealed that the socio-demographic profile of the participants has significant relationship to the level of influence of Corporate Social Responsibility initiatives. However, it has no significant relationship to their level of awareness about Corporate Social Responsibility initiatives. The level of awareness of the participants has a significant relationship to the level influence of Corporate Social Responsibility initiatives.

Submitted to the University Library February 05, 2018 T-7316

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