Marketing of dried fish in selected towns of Cavite / by Ronald M. Pegolloi.

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

PEGOLLO, RONALD MICO. Marketing of Dried Fish in Selected Towns of Cavite. B.S. Thesis. Bachelor in Science in Business Management major in Marketing. Cavite State University. Indang, Cavite. April 2004. Adviser: Ms. Ma. Judith Theresa V. Buena.
A study was conducted on the marketing of dried fish in selected towns in Cavite from December 2002 to January 2003. The study aimed to describe the socio-economic characteristics of dried fish producers; determine the volume and value of dried fish produced; describe the marketing practices employed, identify the market outlets of dried fish and identify the problems encountered by the producers in marketing dried fish. Majority of the dried fish producers belonged to the middle age group of 41 to 51 years. Most producers were female, married and had attended formal education. The household size of the respondents ranged from 4 to 7 with an average of five members. The respondents' experience in dried fish production ranged from 4 to 40 years with a mean of 18 years. Dried fish production was either the main source of income or one of the sources of income of the respondents. The gross income derived by dried fish producers ranged from P6,900 to P220,000 with an average of P37,475. The average volume of dried fish sold by the producers from selected towns of Cavite in 2002 ranged from 7.64 to 15.41 kilograms. The " sapsap" variety of dried fish generated the highest average volume of sales for one year production period at an average of 24.2 kilograms followed by dried
galunggong with an average volume sold of 15.41 kilograms. The volume sold of dried "lawlaw" for one year production period was 8.95 kilograms and the dried "dilis" had the least average volume sold of 7.64 kilograms. The producers from Rosario posted the highest average returns of P39,310 from dried fish production . This was followed by dried fish producers from Naic (P26,495) while producers from Tanza obtained the lowest returns from dried fish (P23,236). The marketing practices of dried fish producers were packaging, manner of selling, price determinant, place of sale, market outlet, method of sale, mode of payment and mode of transportation. The dried fish producers of Cavite sold their products to wholesaler/retailers, retailers and final consumers. The average price per variety of dried fish ranged from P100.00 to P126.51 per kilogram. The highest average price paid per kilogram of dried fish was for dilis variety followed by galunggong variety. The sapsap variety had the lowest average price obtained per kilogram. The common problem cited was the delay in payments of buyers who purchased fish on installment basis. Another problem encountered by the producers in marketing dried fish was the losses suffered as a consequence of the rainy season. Molds were observed to occur in dried fish due to the cold weather. The dried lawlaw is the most saleable variety as observed from the amount of sales it generated. To avoid molds in packaged dried fish, moisture content should be regulated. The dried fish should be stored in dry areas. To avoid delay in payments, the producers should only market to reputable retailers or wholesalers with good credit standing.

Submitted to the University Library 07/18/2007 T-2901