Media/impact : an introduction to mass media / Shirley Biagi, California State University, Sacramento.
Material type: TextSeries: Cengage series in mass communication and journalismPublication details: Stamford, CT : Cengage Learning, [2015], c2015.Description: xxvi, 422 pages : illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9781133311386
- P90 B47 2015
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS P90 B47 2015 (Browse shelf(Opens below)) | Room use only | 76514 | 00076423 |
Includes bibliographical references (pages 387-403) and index.
The mass media industries. Mass media and everyday life -- Books : rearranging the page -- Newspapers : expanding delivery -- Magazines : targeting the audience -- Recordings : demanding choices -- Radio : riding the wave -- Movies : picturing the future -- Television : changing channels -- Digital media : widening the web -- Selling the message. Advertising : catching consumers -- Public relations : promoting ideas -- Changing message. News and information : choosing sources -- Society and political issues : shaping the arguments -- Law and regulation : rewriting the rules -- Ethics : placing responsibility -- Global media : discovering new markets.
Fund 164 Bookquick Marketing Purchased 07/17/2018 76514 nej 10,998.00 2018-08-819 2018-1-0259