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Demand for video rental shop services in selected barangays of Indang, Cavite / Benita G. Garcia.

By:

Garcia, Renita G [author]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 2000. Cavite State University- Main Campus,Description: 34p. : ill. ; 28 cm. illustrations ; cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

330 G16 2000

Online resources:

View Abstract

Abstract: GARCIA, RENITA GUANSING. "DEMAND FOR VIDEO RENTAL SHOP SERVICES IN SELECTED BARANGAYS OF INDANG, B.S. Thesis, Bachelor of Science in Business Management, Major in Economics, Cavite State University, March 2000 Adviser: Dr. Alice T. Valerio. The study mainly focused on the demand for video rental shop services in selected barangays of Indang, Cavite. Specifically, it aimed to: (1) describe the socio-economic characteristics of the renters; (2) determine the preferences of customers for video tapes; and (3) ascertain the factors affecting the demand for tapes. The study was conducted in selected barangays of Indang, Cavite, namely: Poblacion-Indang, Mahabang Kahoy, Banaba Cerca, Calumpang Lejos and Kayquit. A total of 84 respondents was taken through accidental sampling. Data were analyzed using the following tools: percentage, range, mean, frequency counts, rank and multiple regression analysis. Using the full model regression, only family income was found significantly affecting the demand for tapes. The respondents were mostly female and had reached the college level of schooling. The average family income per month was P16, 649.58. The household members preferred mostly action type of films followed by science fiction.comedy, romance/love story while the least preferred film was science fiction.

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Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	330 G16 2000 (Browse shelf(Opens below))		Link to resource	Room use only	T-2096		00002692

Thesis (BSBM - - Economics) Cavite State University.

Includes bibliographical references.

GARCIA, RENITA GUANSING. "DEMAND FOR VIDEO RENTAL SHOP SERVICES IN SELECTED BARANGAYS OF INDANG, B.S. Thesis, Bachelor of Science in Business Management, Major in Economics, Cavite State University, March 2000 Adviser: Dr. Alice T. Valerio.
The study mainly focused on the demand for video rental shop services in selected barangays of Indang, Cavite. Specifically, it aimed to: (1) describe the socio-economic characteristics of the renters; (2) determine the preferences of customers for video tapes; and (3) ascertain the factors affecting the demand for tapes.
The study was conducted in selected barangays of Indang, Cavite, namely: Poblacion-Indang, Mahabang Kahoy, Banaba Cerca, Calumpang Lejos and Kayquit. A total of 84 respondents was taken through accidental sampling.
Data were analyzed using the following tools: percentage, range, mean, frequency counts, rank and multiple regression analysis.
Using the full model regression, only family income was found significantly affecting the demand for tapes.
The respondents were mostly female and had reached the college level of schooling. The average family income per month was P16, 649.58.
The household members preferred mostly action type of films followed by science fiction.comedy, romance/love story while the least preferred film was science fiction.

Submitted to the University Library 04/13/2000 T-2096