Normal view MARC view ISBD view

Roland C. Delantar (RCD) group of Companies, Makati City / by Nilda I. Lisama.

By:

Lisama, Nilda I [author]

Contributor(s):

Rupido, Roderick M [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 2007. Cavite State University- Main Campus,Description: xii, 57 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

333.33 L68 2007

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: LISAMA, NILDA I. RCD Group of Companies, Makati City. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State Univesity, Indang, Cavite. April 2007. Adviser: Prof. Roderick M.Rupido A 480-hour field study was conducted at RCD Group of Companies from November 27, 2006 to February 7, 2007 to provide the author the opportunities to apply her knowledge and skills and express her ideas and concepts in business management to actual business situations. Specifically, the study aimed to: describe the organization, management, company policies and benefits provided; describe the marketing aspects and financial performance of the company; and identify the problems encountered by the company and recommend feasible solutions. RCD Group of Companies is engaged in land development, constructions and marketing projects of different developers like house and lot packages, commercial and residential subdivisions, and condominiums. The company has been in the real estate industry for 20 years. Over 10 billion worth of house and lot units are sold and 1,000 residential units are built by the company and have been accredited to almost 50 developers (North and South of Luzon). Among the major problems encountered by the company were cash shortages, unavailable fund to meet currently maturing obligations, slow sales turnover and withdrawal of clients due to the Asian crisis in 1997. However, RCD managed to survive the problems by hiring in-house lawyers and collecting agencies, strengthening the management team and formulating the best strategic plans.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	333.33 L68 2007 (Browse shelf(Opens below))		Link to resource	Room use only	FS-287		00007195

Field study (BSBM - - Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

LISAMA, NILDA I. RCD Group of Companies, Makati City. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State Univesity, Indang, Cavite. April 2007. Adviser: Prof. Roderick M.Rupido
A 480-hour field study was conducted at RCD Group of Companies from November 27, 2006 to February 7, 2007 to provide the author the opportunities to apply her knowledge and skills and express her ideas and concepts in business management to actual business situations. Specifically, the study aimed to: describe the organization, management, company policies and benefits provided; describe the marketing aspects and financial performance of the company; and identify the problems encountered by the company and recommend feasible solutions. RCD Group of Companies is engaged in land development, constructions and marketing projects of different developers like house and lot packages, commercial and residential subdivisions, and condominiums. The company has been in the real estate industry for 20 years.
Over 10 billion worth of house and lot units are sold and 1,000 residential units are built by the company and have been accredited to almost 50 developers (North and South of Luzon). Among the major problems encountered by the company were cash shortages, unavailable fund to meet currently maturing obligations, slow sales turnover and withdrawal of clients due to the Asian crisis in 1997.
However, RCD managed to survive the problems by hiring in-house lawyers and collecting agencies, strengthening the management team and formulating the best strategic plans.

Submitted to the University Library 05-23-2007 FS-287