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National Book Store, Inc., Mandaluyong City / by Roneil R. Gonzales.

By:

Gonzales, Roneil R [author]

Contributor(s):

Rupido, Roderick M [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 2007. Cavite State University- Main Campus,Description: xii, 73 pages : 28 cm. illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

658.8 G58 2007

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: GONZALES, RONEIL R. National Book Store Inc., Quad Alpha Centrum Building, 125 Pioneer Street, Mandaluyong City. Field Study. College of Economics, Management and Development Studies, Cavite State University, Indang, Cavite. April 2007. Adviser: Prof. Roderick M. Rupido. A three-month field study was conducted at National Book Store, Inc. located at Quad Alpha Centrum Building, 125 Pioneer Street. Mandaluyong City. The study aimed to provide students the opportunities to apply the knowledge and skills gained from the classroom to actual work situations. In addition, the study aimed to describe the company in terms of its history, organization and management, policies and practices, and marketing; and identify the problems and recommend feasible solutions. The study focused on the activities of the marketing department. Significant data were gathered through personal interviews and observations with employees and other staff Other information was gathered from the internet, company files and government agencies such as the Securities and Exchange Commission and Local Government Unit of Mandaluyong. The company is engaged with retailing of export and import products such as books and other reading materials. School supplies like pads, papers and pens, and gift items are also sold by the company. Tardiness and absenteeism are the two major problems encountered by the firm. The management has implemented some actions to avoid these problems like giving incentives to deserving employees and conducting monthly meetings for the management and staff. The company aims to reach all the customers by establishing 1000 branches by the year 2010 as part of its business expansion. It was observed by the company that some customers have no access to other branches due to far location. It was observed by the author that good communication between the management and employees is a must for an organization to be progressive. Other skills like computer literacy and good communication are some of the much needed skills in this type of work especially when dealing with customers over the phone.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	658.8 G58 2007 (Browse shelf(Opens below))		Link to resource	Room use only	FS-281		00007336

Field study (BSBM - - Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

GONZALES, RONEIL R. National Book Store Inc., Quad Alpha Centrum Building, 125 Pioneer Street, Mandaluyong City. Field Study. College of Economics, Management and Development Studies, Cavite State University, Indang, Cavite. April 2007. Adviser: Prof. Roderick M. Rupido.
A three-month field study was conducted at National Book Store, Inc. located at Quad Alpha Centrum Building, 125 Pioneer Street. Mandaluyong City. The study aimed to provide students the opportunities to apply the knowledge and skills gained from the classroom to actual work situations. In addition, the study aimed to describe the company in terms of its history, organization and management, policies and practices, and marketing; and identify the problems and recommend feasible solutions. The study focused on the activities of the marketing department.
Significant data were gathered through personal interviews and observations with employees and other staff Other information was gathered from the internet, company files and government agencies such as the Securities and Exchange Commission and Local Government Unit of Mandaluyong. The company is engaged with retailing of export and import products such as books and other reading materials. School supplies like pads, papers and pens, and gift items are also sold by the company. Tardiness and absenteeism are the two major problems encountered by the firm. The management has implemented some actions to avoid these problems like giving incentives to deserving employees and conducting monthly meetings for the management and staff.
The company aims to reach all the customers by establishing 1000 branches by the year 2010 as part of its business expansion. It was observed by the company that some customers have no access to other branches due to far location. It was observed by the author that good communication between the management and employees is a must for an organization to be progressive. Other skills like computer literacy and good communication are some of the much needed skills in this type of work especially when dealing with customers over the phone.

Submitted to the University Library 05/17/2007 FS-281