Effectiveness of strategies as coping mechanisms to the problems encountered by selected bakeries in Imus, Cavite / by Chester Ann F. Salido.
Material type:
TextLanguage: English Publication details: Imus, Cavite : 2009. Cavite State University- Main Campus,Description: xii, 39 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 658.8 Sa3 2009
- College of Economics, Management, and Development Studies (CEMDS)
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 658.8 Sa3 2009 (Browse shelf(Opens below)) | Link to resource | Room use only | T-4007 | 00007849 |
Thesis (BSBM--Marketing) Cavite State University
Includes bibliographical references.
College of Economics, Management, and Development Studies (CEMDS)
Salido, Chester Jan Francisco. Effectiveness of Strategies as Coping Mechanisms to the Problems Encountered by Selected Bakeries in Imus, Cavite. Undergraduate Thesis. Bachelor of Science in Business Management - Major in Marketing. Cavite State University, Imus, Cavite. March 2009. Adviser: Mr. Sixto N. Ras Jr.
This study aimed to determine the effectiveness of strategies as coping mechanisms to the problems encountered by selected bakeries in Imus, Cavite with emphases on the following: (1) determine the profile of the selected street-corner bakeries within the Imus area; (2) identify the common problems encountered by the business in day to day operation; (3) identify the strategies used by the owner as a coping mechanisms of the business; and (4) determine the effectiveness of the strategies used by the owner in the following aspects of operation: (a) sales of the bakeries per day; (b) volume of customers per day; (c) number of products produce per day; and (d) quantity of left over at the end of the day. A Total population of 174 bakeries in Imus, Cavite was considered in the study. Majority of which are operating within 1 year and 1 day to 4 years (42%). Most (76%) started the business with an estimated capital of 100,000 and below and, 55 said they operate the business 17 hours. Bakeries, like any other businesses, have lots of problems to attend to. The researcher chose to study the 3 major problems among the respondent bakeries. These include the fluctuating prices of raw materials and price of petroleum products, the competition in the area and the varying overhead/ generating costs of operation. Of the 174 respondents, 117 (67.2%) bakeries encountered the fluctuating prices of raw materials and price of petroleum products, 15 (8.7%) faced the competition in the area and 42 (24.1%) encountered the varying overhead/ generating costs of operation as their problem.
It was also found out that the owners of the respondent bakeries have their various marketing strategies as their coping mechanisms against these problems, coming up with those marketing strategies which were considered most effective in dealing with the identified problems.
Further, the study revealed that applying the marketing strategies considered most effective in dealing with these identified problems, the owners of the respondent bakeries experienced increase in their sales and volume of customers served daily, resulting in lesser quantity of daily bread left-over. Proper management also of supplies resulted in reduced overhead and generating expense of these bakeries.
Submitted to the University Library 05/25/2009 T-4007