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Japinoy Cakes / by Diana Joy C. Aure and Rhealyn P. Roraldo.

By:

Aure, Diana Joy C [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : 2015. Cavite State University- Main Campus,Description: xix, 55 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

641.8 Au6 2014

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: AURE, DIANA JOY C., RORALDO, RHEALYN P., SARMIENTO, MARY GRACE C., JaPinoy Cakes. Enterprise Development Project. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. April 2014. Adviser: Prof. Maria Corazon A. Buena. An enterprise development project which lasted for three months, was conducted from November 18, 2013 to February 13, 2014. Generally, the project aimed to describe the strategies in marketing rice cakes and Japanese cakes, to determine the profitability of the project and identify the problems encountered in managing the business and suggest feasible solutions to problems identified. JaPinoy Cakes offered different varieties of Japanese and Rice cakes (cheese, chocolate, strawberry and peanut) that meets the taste and preference of their target market based on cost-plus pricing. It also offered products with additional flavors by just adding P2.00. As part of promotion, JaPinoy Cakes allowed customers to personalize the toppings of the products. Moreover, improvement of the stall and by using banana leaves as packaging, was done to attract the market and to make the customers recognize their products. After the three months of operation, Japinoy Cakes had generated a total sale of P96, 434.00. In operating the business, problems experienced include the following: unavailability of preferred flavors of the customers, uncontrollable factors such as location and scheduled activities in the university like field days that caused lower sales for that particular day. However, solutions were identified. Through this entrepreneurial project, the student's managerial capabilities, decision making skills and communication skills in handling business were developed.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	641.8 Au6 2014 (Browse shelf(Opens below))		Link to resource	Room use only	EDP-323		00009346

Enterprises Development (BS Business Management--Marketing Management) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

AURE, DIANA JOY C., RORALDO, RHEALYN P., SARMIENTO, MARY GRACE C., JaPinoy Cakes. Enterprise Development Project. Bachelor of Science in Business Management major in Marketing Management. Cavite State University, Indang, Cavite. April 2014. Adviser: Prof. Maria Corazon A. Buena.

An enterprise development project which lasted for three months, was conducted from November 18, 2013 to February 13, 2014. Generally, the project aimed to describe the strategies in marketing rice cakes and Japanese cakes, to determine the profitability of the project and identify the problems encountered in managing the business and suggest feasible solutions to problems identified. JaPinoy Cakes offered different varieties of Japanese and Rice cakes (cheese, chocolate, strawberry and peanut) that meets the taste and preference of their target market based on cost-plus pricing. It also offered products with additional flavors by just adding P2.00. As part of promotion, JaPinoy Cakes allowed customers to personalize the toppings of the products. Moreover, improvement of the stall and by using banana leaves as packaging, was done to attract the market and to make the customers recognize their products.

After the three months of operation, Japinoy Cakes had generated a total sale of P96, 434.00. In operating the business, problems experienced include the following: unavailability of preferred flavors of the customers, uncontrollable factors such as location and scheduled activities in the university like field days that caused lower sales for that particular day. However, solutions were identified. Through this entrepreneurial project, the student's managerial capabilities, decision making skills and communication skills in handling business were developed.

Submitted copy to the University Library. 09/11/2015 EDP-323