Social media usage and knowledge level on global issues of Faculty members in Cavite State University / by Michelle Andrea S. Cruz and Joycean G. Rojas and Gian Ferdinand B. Torres.

Thesis (Bachelor of Science in International Studies Major in European Studies ) Cavite State University

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS), Department of Development Studies

CRUZ, MICHELLE ANDREA S., ROJAS, JOYCEAN G. and TORRES, GIAN FERDINAND B. Social Media Usage and Knowledge Level on Global Issues of Faculty Members in Cavite State University, Cavite, Philippines. Undergraduate thesis. Bachelor of Science in International Studies major in European Studies. Cavite State University, Indang, Cavite. May 2017. Adviser: Dr. Marietta C. Mojica.

The study conducted to describe the demographic characteristics of the faculty members of CvSU; describe the social media usage of the CvSU faculty members in terms of platform, time spent, purpose and content; identify what type of social media user are the faculty members of CvSU; determine the knowledge level of the selected CvSU faculty members on the different global issues; determine the relationship between the type of social media user and knowledge level of the faculty members on global issues in five thematic areas; and to determine the relationship between the participants' overall social media user type and their overall level of knowledge on global issues. Descriptive-correlation design was used in this study. The participants were 180 faculty members selected through the fish bowl method from the three campuses of Cavite State University with the most number of faculty members; namely CvSU Don Severino de las Alas campus, CvSU Rosario campus and CvSU Naic campus. The data were analyzed using the frequency count, percentage, mean, standard deviation, weighted arithmetic mean, and Spearm 's Rank Correlation Coefficient. The mean age of the participants was 40 years; most of them were female and married. Most of the participants were Instructors I-III. Among the eight social media platforms used, Facebook was on top followed by YouTube and Google Only few used Instagram, Twitter, Tumblr, Pinterest and My Space. The average number of platforms used was three. The media usage was six (6) days per week with a mean of 2 hours and 57 minutes per day, usually done at home, both in the morning and afternoon, largely through mobile phone and laptop. Fifty four percent of the participants had 7-8 purposes for their social media usage, with a mean of six while for the contents searched, 62 percent looked for 7-10 topics with an average of seven. Each platform was used for different purposes and contents. Participants were moderate users in terms of purpose and content; and light users for the platform used and time spent. In general, participants were light users of social media. Knowledge on HIV, poverty, corruption, climate change and Islamic State determined the knowledge level of the participants on global issues. The participants' knowledge level in all these areas was knowledgeable. In general, the participants had a knowledgeable level of knowledge on global issues. The participants' social media user type was significantly related to their knowledge level on poverty. Knowledge level on HIV, climate change and Islamic State was not significantly related to the social media user type. The social media user type and knowledge level on global issues were found to be significantly related.

Submitted to the University Library August 31, 2017 T-6966