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Goodies / Ela Marjorie P. Estubo.

By:

Estubo, Ela Marjorie P [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Indang, Cavite, 2017. Cavite State University- Main Campus,Description: vi, 50 p. : col. ill. ; 28 cm. illustrations ; cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

338.19 Es3 2017

Online resources:

View Abstract

Production credits:

College of Economics, Management and Development Studies (CEMDS), Department of Management

Abstract: ESTUBO, ELA MARJORIE P., DIMAPILIS, REYSON D. MOJICA, JASON ARTHUR C. Enterprise Development Project. Bachelor of Science in Business Management major in Marketing Management, Cavite State University, Indang Cavite. May 2017. Adviser: Elizabeth E. Polinga "Goodies" is an enterprise development project engaged in making cheesecakes. The project was intended for students to apply their knowledge and skills learned to actual business; operation; specifically this aimed to describe the operation and management of brownies cheesecake business; determine the profitability of brownies cheesecake business; be able to implement effective marketing strategies; apply the marketing concepts and skills learned from the course; and identify the problems encountered in operating the business. The operation of the project started in January 21, 2015 to April 19, 2016 at Banaba Cerca, Indang, Cavite. Goodies offered non-baked chocolate brownies cheesecake, including chocolate brownie cheesecake, dark chocolate brownie cheesecake and oreo brownie cheesecake. Products are offered in six pieces per box. It was delivered personally to the customers. Their clients include residents of Cavite and students from De. La Salle University - Dasmarinas, Cavite and Rogationist College - Silang, Cavite. The business employed mark-up pricing strategies in order to come up with the selling prices for each product. However, to promote their products, the entrepreneurs used different promotional tools such as free tastes, samples and leaflets. The entrepreneurs made sure that they will leave a good impression to their customer to build customers' trust and loyalty. Loyal customers are also a good source of advertisement. During the 88-day business operation, the highest volume of production was noted in the month of December. For the entire business operation, Goodies was able to produce 405 boxes_ Problems and difficulties sprouted during the project but entrepreneurs developed solutions that resolved and at the same time gained knowledge in improving problems solving skilled related on businesses.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	338.19 Es8 2017 (Browse shelf(Opens below))		Room use only	EDP-453		00077092

Entrepreneurial Development Project (Bachelor of Science in Business Management Major in Business Economics) Cavite State University

Includes bibliographical references.

College of Economics, Management and Development Studies (CEMDS), Department of Management

ESTUBO, ELA MARJORIE P., DIMAPILIS, REYSON D. MOJICA, JASON ARTHUR C. Enterprise Development Project. Bachelor of Science in Business Management major in Marketing Management, Cavite State University, Indang Cavite. May 2017. Adviser: Elizabeth E. Polinga
"Goodies" is an enterprise development project engaged in making cheesecakes. The project was intended for students to apply their knowledge and skills learned to actual business; operation; specifically this aimed to describe the operation and management of brownies cheesecake business; determine the profitability of brownies cheesecake business; be able to implement effective marketing strategies; apply the marketing concepts and skills learned from the course; and identify the problems encountered in operating the business. The operation of the project started in January 21, 2015 to April 19, 2016 at Banaba Cerca, Indang, Cavite. Goodies offered non-baked chocolate brownies cheesecake, including chocolate brownie cheesecake, dark chocolate brownie cheesecake and oreo brownie cheesecake. Products are offered in six pieces per box. It was delivered personally to the customers. Their clients include residents of Cavite and students from De. La Salle University - Dasmarinas, Cavite and Rogationist College - Silang, Cavite. The business employed mark-up pricing strategies in order to come up with the selling prices for each product. However, to promote their products, the entrepreneurs used different promotional tools such as free tastes, samples and leaflets. The entrepreneurs made sure that they will leave a good impression to their customer to build customers' trust and loyalty. Loyal customers are also a good source of advertisement. During the 88-day business operation, the highest volume of production was noted in the month of December. For the entire business operation, Goodies was able to produce 405 boxes_ Problems and difficulties sprouted during the project but entrepreneurs developed solutions that resolved and at the same time gained knowledge in improving problems solving skilled related on businesses.

Submitted to the University Library August 31, 2018 EDP-453