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	1.	Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by McCarthy, E. Jerome Edition: 10th ed. Material type: Text; Format: print Publication details: Homewood, Ill. : Irwin, c1990 Availability: Items available for loan: (1). Add to cart (remove)
	2.	Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome Edition: 1996-1997 ed. Material type: Text; Format: print Publication details: Chicago : Irwin, c1990 Availability: Items available for loan: (1). Add to cart (remove)
	3.	Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault, Jr. by McCarthy, E. Jerome Perreault, William D Edition: 1990 ed. Material type: Text; Format: print Publication details: Homewood, Ill. : Irwin, c1990 Availability: Items available for loan: (1). Ladislao N. Diwa Memorial Library (1)Call number: HF5410 M12 1990. Add to cart (remove)

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