Promotion management and marketing communications / Terence A. Shimp.
Material type: TextPublication details: Fort Worth : Dryden Press, c1990.Edition: 2nd edDescription: xxi, 673 p. : col. ill. ; 24 cmISBN:- 0030266432
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415.123 | Available | apd | 42969 |
Includes bibliographical references and index.