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Consumer behavior and marketing action / Henry Assael.
Material type:
TextPublication details: Boston : PWS-KENT Pub., c1992.Edition: 4th edDescription: xx, 748 p. : col. ill. ; 24 cmISBN: - 0534925529
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Ladislao N. Diwa Memorial Library Room Use Section | 20071220 | HF5415.3 | Available | apd | 40257 |
Glossary : p. 709 - 726. Includes bibliographical references and index.