Marketing : an introduction / Philip Kotler, Gary Armstrong.
Material type: TextPublication details: Englewood Cliffs, N. J. : Prentice-Hall, c1993.Edition: 3rd edDescription: xxiv, 632p. : ill. ; 26 cmISBN:- 0135552443
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 19940302 | HF5415 | Available | mma | 8897 |
Glossary : p. 597 - 608. Includes bibliographical references.