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1.
Developing, implementing, and managing an effective marketing plan / Hal Goetsch. by
Publication details: Lincolnwood, Ill. : NTC Business Bocks, c1993
Availability: Items available for loan: Ladislao N. Diwa Memorial Library (1)Call number: HF5415.13 G55 1993.

2.
The Marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris. by Series: Wiley series on business strategy
Material type: Text Text; Format: print
Publication details: N.Y. : John Wiley, c1993
Availability: Items available for loan: (1).

3.
Marketing : an introduction / Philip Kotler, Gary Armstrong. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Englewood Cliffs, N. J. : Prentice-Hall, c1993
Availability: Items available for loan: (1).

4.
AMA marketing toolbox : selecting the right products and services / David Parmerlee. by
Material type: Text Text; Format: print
Publication details: Lincolnwood, Ill. : NTC Business Books c1993
Availability: Items available for loan: (1).

5.
Marketing planning and strategy / Subhash C. Jain. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Cincinnati, Ohio : South Western Pub, c1993
Availability: Items available for loan: (1).

6.
AMA marketing toolbox : identifying the right markets / David Parmerlee. by
Material type: Text Text; Format: print
Publication details: Lincolwood, Ill. : NTC Business Books, c1993
Availability: Items available for loan: (1).

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