Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

By:

Contributor(s):

Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western College, c1996.Edition: 3rd edDescription: xlix, 890p. : ill. (some col.), col. maps ; 29 cmISBN:

Subject(s):

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	19990811			HF5415	Available	mma		24621

Rev. ed. of: Principles of marketing. 1993. Includes bibliographical references and index. Glossary : p. 824 - 842.