Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.
Material type: TextPublication details: Boston, Mass. : Houghton Mifflin, c2000.Description: xix, 250p. : ill. ; 25 cmISBN:- 0395769167
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HD9980.5 | Available | mma | 55429 |
Glossary : p. 237 - 240. Includes bibliographical references and index.