Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.

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Material type: Text

TextPublication details: Boston, Mass. : Houghton Mifflin, c2000.Description: xix, 250p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20071123			HD9980.5	Available	mma		55429

Glossary : p. 237 - 240. Includes bibliographical references and index.