International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
Material type: TextLanguage: English Publication details: New York : McGraw-Hill Education, 2015, c2013.Edition: Sixteenth edition; International editionDescription: xxxiii, 637 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9789814646086
- 9814646083
- HF1009.5 C28 2015
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | FIL HF1009.5 C28 2015 (Browse shelf(Opens below)) | c3 | Available | 77207 | 00078292 | ||
Books | Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | FIL HF1009.5 C28 2015 (Browse shelf(Opens below)) | c4 | Available | 77208 | 00078293 |
"Printed in the Philippines."--Copyright page.
Glossary : p. 602-610. Includes indexes.
An Overview -- The Cultural Environment of Global Markets -- Assessing Global Market Opportunities -- Developing Global Marketing Strategies -- Implementing Global Marketing Strategies -- Supplementary Materials.
Fund 164 C & E Publishing, Inc. Purchased 12/18/2015 75062 PHP 798.00
Fund 164 C & E Publishing, Inc. Purchased 07/07/2016 75678 PHP 798.00 copy 2
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77207 NEJ PHP 798.00 copy 3 2019-06-482 2019-1-0390
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77208 NEJ PHP 798.00 copy 4 2019-06-482 2019-1-0390