Tourism marketing / edited by Aurora Moretti.
Material type:
TextPublication details: New York : Willford Press, c2016.Description: vii, 260 pages : illustrations (some color) ; 29 cmContent type: - text
- unmediated
- volume
- 9781682852897 (Hardback)
- G155 A1T64 2016
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS G155 A1T64 2016 (Browse shelf(Opens below)) | Room use only | 76762 | 00076746 |
Heritage and Information Communication Technologies. "The Glorious Return",from Little Mont Moncenlsio to Bobbio PeWce: A Tourist Cultural Route -- Inside the pleasure dome: cultural tourism on Australia's gold coast -- On the trail of Joan of Arc -- The Sustainability between society and environment: the European project" ERNEST"in the province of Rimini -- Business tourism aspects of film tourism: the case of Budapest -- Transformation of Frontier National Parks into tourism sites. The North Andean Patagonia Experience (1934-1955) -- Issues of visitor management at heritage sites and implications for training and curriculum development -- A Measuring tourism specialization: a composite indicator for the Spanish regions -- The "Shawshank trail": a cross disciplinary study in film induced tourism and fan culture -- Strategic choice and relational dynamic capabilities in a Brazilian Hotel Chain -- A Systems approach to local territory as a driver for creative tourism development on the Amalfi coast -- New skills in a changing world: strategic alliances at World Heritage Sites -- Strategic networks for sustainable tourism development -- Training of local community youth in Dahshur, Egypt, as local tour guides and heritage guardians -- A Structural equation modelling for Crm development in rurual tourism in the Catalan pyrenees.
"Tourism marketing is an emerging discipline which has now become an individual field of study. This book unfolds the innovative aspects of tourism marketing which will be crucial for the progress of this field in the future. It explores and illustrates a diverse array of topics like destination marketing, cultural anthropology, cultural geography, heritage and local development, service management, etc., and develops a sound understanding of the subject. As this field is emerging at a rapid pace, the contents of this book will help the readers understand the modern concepts and applications of the subject."--Preface.
Fund 164 New Century Books & Gen. Mdse. Purchased 08/15/2018 76762 nej 6,600.00 2018-08-820 2018-1-0557