Marketing for hospitality and tourism / edited by Gerald Ross.
Material type: TextLanguage: English Publication details: New York : Larsen & Keller, c2018.Description: 245 pages : illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9781635498684
- TX911.3 M3M34 2018
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS TX911.3 M3M34 2018 (Browse shelf(Opens below)) | Room use only | 77910 | 00077859 |
Includes index.
Marketing strategy for hospitality sector -- Marketing ideas for hospitality -- Tourism marketing through print media -- Internet marketing for tourism.
"Marketing is an essential aspect of every business in the modern times. It helps in creating brand awareness and brand loyalty amongst customers. The tourism and hospitality industry also employs strategies in order to promote any destination, hotels, spas, etc. Some to the commonly used marketing methods include public relations, advertising and social media marketing. This book will provide the readers with a detailed knowledge about these methods and how to use them to promote any business in the tourism and hospitality sector. It will prove immensely beneficial to professionals and students engaged in this industry at various levels."--Back cover
Fund 164 Linar Educational Materials, Inc. Purchased 11-26-2019 77910 NEJ PHP 3,320.00 2019-11-900 2019-1-0739