Marketing for hospitality and tourism / edited by Gerald Ross.

Contributor(s):

Ross, Gerald [editor]

Material type: Text

TextLanguage: English Publication details: New York : Larsen & Keller, c2018.Description: 245 pages : illustrations ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781635498684

Subject(s):

LOC classification:

TX911.3 M3M34 2018

Online resources:

Click here to view the table of contents

Contents:

Marketing strategy for hospitality sector -- Marketing ideas for hospitality -- Tourism marketing through print media -- Internet marketing for tourism.

Summary: "Marketing is an essential aspect of every business in the modern times. It helps in creating brand awareness and brand loyalty amongst customers. The tourism and hospitality industry also employs strategies in order to promote any destination, hotels, spas, etc. Some to the commonly used marketing methods include public relations, advertising and social media marketing. This book will provide the readers with a detailed knowledge about these methods and how to use them to promote any business in the tourism and hospitality sector. It will prove immensely beneficial to professionals and students engaged in this industry at various levels."--Back cover

List(s) this item appears in: Print Books 2022

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS TX911.3 M3M34 2018 (Browse shelf(Opens below))		Room use only	77910		00077859

Includes index.

Marketing strategy for hospitality sector -- Marketing ideas for hospitality -- Tourism marketing through print media -- Internet marketing for tourism.

"Marketing is an essential aspect of every business in the modern times. It helps in creating brand awareness and brand loyalty amongst customers. The tourism and hospitality industry also employs strategies in order to promote any destination, hotels, spas, etc. Some to the commonly used marketing methods include public relations, advertising and social media marketing. This book will provide the readers with a detailed knowledge about these methods and how to use them to promote any business in the tourism and hospitality sector. It will prove immensely beneficial to professionals and students engaged in this industry at various levels."--Back cover

Fund 164 Linar Educational Materials, Inc. Purchased 11-26-2019 77910 NEJ PHP 3,320.00 2019-11-900 2019-1-0739

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