Professional event management : a guide to meetings, incentives, conventions, exhibitions and events / Cynthia Reantaso-Bernabe [and 12 others] ; Philippine M.I.C.E. Academy.

Includes indexes.

"Printed in the Philippines."--Copyright page.

Overview of event management -- Strategic planning -- Designing the event experience -- Budgets and contracts -- Event marketing -- Risk management -- Human resources -- On-site management -- Post-event activities and evaluation -- Building a career in event management.

"Professional Event Management: A Guide to Meetings, Incentives, conventions, Exhibitions and Events. It is compliant with CHED’s recommended course outline for Introduction to Meetings Incentives Conferences and Event Management (MICE), a required course for BS Tourism and BS Hospitality students. It explores the dynamics of event management activities – pre-event, during event, and post-event. This material covers topics ranging from strategic planning to event marketing, risk management, on-site management, and post-event evaluation. To further reinforce the learning of these lessons, assessment tools in the form of case studies are provided to train future event planners for particular situations in event management."--Back cover.

Fund 164 C&E Publishing, Inc. Purchased 01/08/2021 79022 PNR PHP 388.00 copy 1 2020-11-467 2021-1-0061

Fund 164 C&E Publishing, Inc. Purchased 01/08/2021 79023 PNR PHP 388.00 copy 2 2020-11-467 2021-1-0061

Fund 164 C&E Publishing, Inc. Purchased 01/08/2021 79024 PNR PHP 388.00 copy 3 2020-11-467 2021-1-0061

Fund 164 C&E Publishing, Inc. Purchased 01/08/2021 79025 PNR PHP 388.00 copy 4 2020-11-467 2021-1-0061