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	1.	Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. by Fisk, Raymond P Grove, Stephen J John, Joby Material type: Text; Format: print Publication details: Boston, Mass. : Houghton Mifflin, c2000 Availability: Items available for loan: (1). Add to cart (remove)
	2.	Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner. by Zeithaml, Valerie A Bitner, Mary Jo Edition: 3rd ed. Material type: Text; Format: print Publication details: Boston : McGraw-Hill, c2003 Availability: Items available for loan: (1). Add to cart (remove)
	3.	Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson. by Hoffman, K. Douglas [author] Bateson, John E. G [author] Edition: Fifth edition Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, MA : Cengage Learning, c2017 Other title: Services marketing : concepts, strategies and cases Online access: Click here to access online Click here to view the table of contents Availability: Not available: Ladislao N. Diwa Memorial Library: Room use only (1). Lists: Print Books 2022. Add to cart (remove)

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