Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner.

By:

Contributor(s):

Material type: Text

TextPublication details: Boston : McGraw-Hill, c2003.Edition: 3rd edDescription: xx, 668p. : col. ill. ; 26 cmISBN:

Subject(s):

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20071123			HD9980	Available	mma		44005

Includes index.