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Essentials of entrepreneurship and small business management / Norman M. Scarborough ; horizon edition contributions by Amar Preet Singh.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Harlow, Essex, England : Pearson Education Limited, 2013.Edition: Sixth edition; Horizon editionDescription: 648 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273779735
  • 0273779737
Subject(s): LOC classification:
  • HD62.7 Sca7 2013
Contents:
Section I The Challenge of Entrepreneurship -- The foundations of entrepreneurship -- Inside the entrepreneurial mind: from ideas to reality -- Section II Building the business plan: beginning considerations -- Designing a competitive business model and building a solid strategic plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Section III. Building the business plan: marketing and financial considerations -- Building a powerful market plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Section IV Putting the Business Plan to Work: Sources of Funds -- Sources of financing: debt and equity -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Buiding a new venture team and planning for the next generation.
List(s) this item appears in: Print Books 2021
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction RUS HD62.7 Sca7 2013 (Browse shelf(Opens below)) c1 Room use only 77249 00078334
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HD62.7 Sca7 2013 (Browse shelf(Opens below)) c2 Available 77250 00078335

Section I The Challenge of Entrepreneurship -- The foundations of entrepreneurship -- Inside the entrepreneurial mind: from ideas to reality -- Section II Building the business plan: beginning considerations -- Designing a competitive business model and building a solid strategic plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Section III. Building the business plan: marketing and financial considerations -- Building a powerful market plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Section IV Putting the Business Plan to Work: Sources of Funds -- Sources of financing: debt and equity -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Buiding a new venture team and planning for the next generation.

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77249 NEJ PHP 675.00 copy 1 2019-06-482 2019-1-0390

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77250 NEJ PHP 675.00 copy 2 2019-06-482 2019-1-0390

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