Global communication : theories, stakeholders and trends / Thomas L. McPhail, Steven Phipps.

By:

McPhail, Thomas L [author]

Contributor(s):

Phipps, Steven [author]

Material type: Text

TextLanguage: English Publication details: Hoboken, NJ : Wiley-Blackwell, c2020.Edition: Fifth editionDescription: 311 pages : illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781119522188 (paperback)

Subject(s):

LOC classification:

P96 I5M24 2020

Online resources:

Contents:

Global Communication: Background Chapter 2 Development Research Traditions and Global Communication Chapter 3 The Message: Role of International Organizations Chapter 4 The Medium: Global Technologies and Organizations Chapter 5 Web‐Based and Digital Media Chapter 6 US Multimedia Conglomerates Chapter 7 Media Stakeholders Outside the United States Chapter 8 European Media Chapter 9 The Global Music Industry Chapter 10 CNN: International Role, Impact, and Global Competitors Chapter 11 The Role of Global News Agencies and Sources Chapter 12 Arab Media and the Al Jazeera Effect Chapter 13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia Chapter 14 The Role of Global Advertising Chapter 15 Summary and Conclusions Select Bibliography Index

Summary: "This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. Global Communication: Theories, Stakeholders, and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments."--Back cover

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS P96 I5M24 2020 (Browse shelf(Opens below))		Link to resource	Available	80398		00082768

Global Communication: Background
Chapter 2 Development Research Traditions and Global Communication
Chapter 3 The Message: Role of International Organizations
Chapter 4 The Medium: Global Technologies and Organizations
Chapter 5 Web‐Based and Digital Media
Chapter 6 US Multimedia Conglomerates
Chapter 7 Media Stakeholders Outside the United States
Chapter 8 European Media
Chapter 9 The Global Music Industry
Chapter 10 CNN: International Role, Impact, and Global Competitors
Chapter 11 The Role of Global News Agencies and Sources
Chapter 12 Arab Media and the Al Jazeera Effect
Chapter 13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia
Chapter 14 The Role of Global Advertising
Chapter 15 Summary and Conclusions
Select Bibliography
Index

"This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world.
Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. The book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia.
Global Communication: Theories, Stakeholders, and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments."--Back cover

Fund 164 Linar International Book Resources, Inc. Purchased 0606/2022 0 pnr PHP 4,221.00 2022-05-333 2022-1-0319