Processing and marketing of cocoshanghai and coconuggets / by Jenny M. Reña and Kimbern Ordoña.

Enterpreneurial Development Project (Bachelor in Agricultural Entrepreneurship major in Crop Production).

Includes bibliographical references.

College of Agriculture, Food, Environment and Natural Resources (CAFENR).

REÑA, JENNY M., ORDOÑA, KIMBERN R. Processing and Marketing of
Cocoshanghai and Coconuggets, Undergraduate Enterprise Development Project,
Bachelor in Agricultural Entrepreneurship major in Crop Production, Cavite State
University, Indang Cavite. June 2022.
The project was conducted at Central Market Ave. Brgy. Zone IV, City of Dasmarinas,
Cavite. It aimed to apply agribusiness principles and new techniques in managing the
Processing and Marketing of Cocoshanghai and Coconuggets. Moreover, the project was
intended to enhance the knowledge and skills of the entrepreneurs in processing and marketing
of good quality and healthy products. The product was made of pure vegetables such as
carrots, bell pepper, celery and our main ingredient coconut pulp which are a great source of
antioxidants, supports digestion, magnesium, fiber, and potassium, helps keep blood sugar
levels under control, calcium, has vitamin c and beta-carotene. The project was operated as a
partnership type of business. Pre-production activities include purchasing of materials and
ingredients. Production activities include washing of vegetables, slicing of vegetables, mixing of
ingredients, adding preservatives, packaging, storing, advertising, and marketing.
During the processing, the student-entrepreneurs observed that it was not easy to know
the shelf-life of the product because it was new and the idea of using coconut pulp as an
ingredient to a widely known product is such a risk but by monitoring and tasting it every day,
the student entrepreneurs knew that to be able for the product to consumed longer, it needs to
be put on the freezer immediately. The product can be consumed for a week and a half. The
processing was done once a week together with purchasing of the ingredients. Marketing of the
product was conducted for 48 days. Packaging and storing was done right after the product was
made. One pack of Cocoshanghai was sold P55.00 per 10 pieces and coconuggets was P45.00
per 10 pieces. It was sold to online customers, classmates, friends, and neighborhood. The
operation cost for the entire two-month period of Processing and Marketing cocoshanghai and
coconuggets amounted to P38,610.73 with gross income of 54,660.00 with a Return on
Investment (ROI) 41.57%.

Submitted to the University Library 09/05/2022 EDP-685